It’s never too early to make a great first impression. International visitors arriving at Toronto Pearson are getting a warm welcome and a sneak peak at Ontario’s great tourism experiences almost as soon as they step foot on Canadian soil.

With the launch of the Welcome to Canada initiative at Canada’s busiest airport, more than 26,000 international passengers a day will enjoy images of Ontario’s travel gems as well as inspirational Olympic messaging to support awareness of the 2010 Games.

The Welcome to Canada program is a partnership between the Canadian Tourism Commission (CTC), the Canada Border Services Agency (CBSA) and provincial marketing organizations. The Toronto Pearson activation was completed in partnership with the Ontario government and the GTAA.

“The GTAA is pleased that the Welcome to Canada program is in place at Toronto Pearson and will serve as a greeting to the more than nine million international passengers that travel through the airport each year,” said Lloyd McCoomb, President and CEO of the GTAA. “It’s exciting that passengers arriving in Toronto will be welcomed by these images that will inspire them to discover our great province and all that it has to offer.”

Earlier this year, the program was officially launched at Ottawa MacDonald-Cartier International Airport and will soon find its way into other major Canadian airports and BC’s busiest land border crossings.